We help international manufacturers evaluate, enter and grow in the Turkish market — without the need to build a local commercial organization or make significant upfront investments.
EUROPE / GLOBAL MANUFACTURERS → TURKISH MARKET
THE MODEL
Entering a new market should not require significant investment before real business opportunities are validated. Koken provides the local market expertise, business development capability and commercial presence needed to evaluate and develop the opportunity first.
01
NO LOCAL COMPANY
Activate commercial presence without the legal and administrative burden of a standalone entity.
02
NO FULL-TIME SALES TEAM
Work with an accountable commercial team already focused on market development and customer access.
03
NO UNNECESSARY FIXED OVERHEAD
Move with a disciplined, market-led structure designed to scale commercial effort as opportunity develops.
WHAT WE DO
01
MARKET OPPORTUNITY ASSESSMENT
We evaluate whether Turkey represents a realistic commercial opportunity for your products.
02
PRODUCT–MARKET FIT
We identify which products offer the strongest potential for the Turkish market.
03
CUSTOMER IDENTIFICATION
We identify and approach qualified customers aligned with your products and commercial objectives.
04
BUSINESS DEVELOPMENT
We develop opportunities, initiate commercial discussions and coordinate the sales process.
05
COMMERCIAL REPRESENTATION
We act as your local commercial presence in meetings, negotiations and market-facing activities.
06
LONG-TERM MARKET DEVELOPMENT
We support relationships beyond the first order to build sustainable commercial growth in Turkey.
WE WORK AS AN EXTENSION OF YOUR COMMERCIAL ORGANIZATION IN TURKEY.
HOW WE WORK
INDUSTRIES
INDUSTRIES WE WORK WITH
We focus on specialized healthcare technologies where product knowledge, market access and trusted customer relationships are essential to commercial success.
Medical Consumables & Surgical Products
Medical Devices & Integrated Consumables
Medical AI & Diagnostic Technologies
Healthcare Software & Digital Solutions
THE WAY WE WORK
01
Transparency
02
Performance First
03
Freedom, Not Dependency
04
Local Presence
05
Long-Term Partnership
KOKEN COMMERCIAL PARTNER
Istanbul, Turkey